CALIFORNIA CONSUMER PRIVACY ACT (CCPA) PRIVACY NOTICE

Effective Date: May 13, 2025
Last Updated: May 13, 2025

This Privacy Notice for California Residents supplements the information contained in our general Privacy Policy and applies solely to visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and any terms defined in the CCPA have the same meaning when used in this notice.

1. Information We Collect

We may collect the following categories of personal information:

Category	Examples	Collected
Identifiers	Name, postal address, email address, IP address, phone number	Yes
Commercial information	Records of services purchased, obtained, or considered	Yes
Internet or network activity	Browsing history, search history, interactions with our website	Yes
Geolocation data	Physical location or movements (via IP-based location data)	Yes
Inferences	Preferences, characteristics, behavior based on collected data	Yes

We obtain these categories of personal information from the following sources:

Directly from you when you provide it to us (e.g., via forms or account creation).
Indirectly from you (e.g., from observing your actions on our website).
From third-party partners and analytics providers.

2. Use of Personal Information

We may use or disclose the personal information we collect for one or more of the following purposes:

To fulfill or meet the reason you provided the information.
To improve our website and services.
For testing, research, analysis, and product development.
To respond to law enforcement requests and as required by law.
To evaluate or conduct a merger, divestiture, restructuring, or sale.

3. Sharing Personal Information

We may disclose your personal information to third parties for business purposes. When we do so, we enter into contracts that describe the purpose and require the recipient to keep that information confidential.

In the past 12 months, we have disclosed personal information to:

Analytics providers (e.g., Google Analytics)
Advertising networks
Customer support software providers
CRM platforms and email marketing services

We do not sell your personal information as defined under the CCPA.

4. Your Rights Under CCPA

You have the following rights under the CCPA:

Right to Know: You may request that we disclose what personal information we collect, use, disclose, or sell.
Right to Delete: You may request deletion of your personal information, subject to certain exceptions.
Right to Opt-Out of Sale: We do not sell your personal information. If we ever do, we will provide a “Do Not Sell My Personal Information” link on our homepage.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

5. How to Submit a Request

To exercise any of your rights under the CCPA, you may submit a request by:

Email: unsubscribe@equoto.com
Online form:

We may need to verify your identity before processing your request, which may require you to provide personal information for matching purposes.

6. Authorized Agent

You may designate an authorized agent to make a request on your behalf. We will require the agent to provide written proof of authority and may also require you to verify your identity directly.

7. Contact Us

If you have questions or comments about this notice, the ways in which we collect and use your information, or your rights under California law, please contact us at:

Metrix Holdings, LLC
Email: privacy@equoto.com